At Luxe Pack Monaco, Berlin Packaging mixes sustainability and sophistication - Premium Beauty News

Nov 03, 2024

At Luxe Pack Monaco, from September 30 to October 2, 2024, the supplier of glass, plastic and metal packaging and closures presented an innovation line up combining sustainability and premium aesthetics.

Berlin Packaging continues to develop its range of refillable packaging solutions for the skincare and make-up.

The company added several references to its Luxe Refill collection. Two new glass jars — 30 and 15 ml — are now available in a refillable version with a PP cup that can be replaced in just one click. The cup can be closed with an aluminium seal to guarantee a hermetic closure, ensuring product’s freshness. They add up to the 50 ml jar that was already available.

The new Loose Powder accessory collection, compatible with Luxe Refill jars, was created for make-up and skincare loose powder products. The design of Loose Powder sifters, holes size and position guarantee an even and controlled product release. Loose Powder sifters are available in two different sizes, L and S, with perfect adherence to the glass jar. They also feature a removable label that protects the formula until a consumer opens it. Sifters can be easily separated from the jar in one click, so it is easy to recycle or refill the packaging.

Berlin Packaging also unveiled a new collection of bottles for fragrance at Luxe Pack Monaco.

The sophisticated design of the new Heko range of refillable fragrance bottles joins the Infusion Refill and Euphoria Refill fragrance collections created for a changing market, which has shown an increasing interest in refillable packaging solutions during the recent period.

The glass bottles of the Heko collection, available in 50, 30 and 15 ml, are defined by a minimalist design, with square and clean lines. The collection is versatile and can be combined with caps in various materials and designs, giving brands freedom to reinterpret the look of their products many times.

Furthermore, Heko bottles are lighter than traditional bottles of the same capacity, thanks to an optimized distribution of glass, pushing forward their sustainability credentials.

One more product collection highlighted at Luxe Pack Monaco was POCKII. It has already been appreciated for its rounded design, and now the collection expands with three new containers: 50 ml and 100 ml glass bottle, and the 50 ml Pockii Refill jar.

The decoration of the entire line - a matte finish and tone-on-tone accessories - provides a simple but striking look at the same time, perfect for brands wishing to enter the beauty market with a fresh and contemporary approach. The collection adds a distinctive touch that younger and design-conscious consumers can find particularly appealing.

Finally, Berlin Packaging also took advantage of the Luxe Pack Monaco trade show to announce the rebranding of Premi Industries.

"As from today all our businesses operate under the Berlin Packaging brand. It strengthens our 1Berlin EMEA entity, a unique organization that now includes the beauty sector as well," said Paolo Recrosio, CEO of Berlin Packaging EMEA.

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